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How To Make Serious Business Out Of Funny Memes... with Aidan Brannigan
Manage episode 440532752 series 3543566
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Summary
Humor works well in marketing as it captures attention, increases brand recall, and creates a positive brand image. Ryan Reynolds is a great example of using humor effectively in marketing. To infuse humor into social media content, it should be authentic to the brand and not forced. Memes are a popular form of humor that can be used in static posts. It's important to know the audience well and create content that resonates with their experiences. However, not every post needs to be funny, and it's important to maintain a balance between humor and informative content. Avoid using memes that could be offensive or polarizing. Building a community through humor can lead to increased brand awareness and engagement. Small business owners should prioritize social media based on their resources and long-term goals. Lo-fi content can work for some businesses, but it should be consistent and aligned with the brand. It takes time to see the impact of social media, so patience is key. Avoid common mistakes like hopping on trends without relevance and expecting immediate viral success. Take risks and push the boundaries to create memorable and bold content.
Takeaways
- Humor captures attention and increases brand recall in marketing.
- Authenticity is key when infusing humor into social media content.
- Memes are an effective form of humor that can be used in static posts.
- Understanding the audience and their experiences is crucial for creating entertaining content.
- Maintain a balance between humor and informative content.
- Avoid using offensive or polarizing memes.
- Building a community through humor can lead to increased brand awareness and engagement.
- Prioritize social media based on resources and long-term goals.
- Lo-fi content can work for some businesses, but consistency is important.
- Patience is key when expecting the impact of social media.
- Avoid common mistakes like irrelevant trend hopping and expecting immediate viral success.
- Take risks and push boundaries to create memorable and bold content.
Sound Bites
"A day without laughter is a day wasted."
"Ryan Reynolds is a great example of the power of humor in marketing."
"Nothing will be funny if it seems forced."
Links
https://www.linkedin.com/in/aidanbrannigan/
Chapters
00:00 The Power of Humor in Marketing
05:23 Using Memes for Entertaining Static Posts
11:30 Avoiding Offensive or Polarizing Memes
22:03 Patience in Seeing the Impact of Social Media
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