Messier in PR: Social Media and PR Fame (Alix Earle)

Digital Public Relations

"Influencer Alix Earl rose to popularity by utilizing PR content strategically, collaborating with other influencers, and implementing creative social media strategies. She started her career by choosing captivating material for many platforms, and audiences were immediately drawn to her real and accessible content. By use of tactical partnerships with companies and other influencers, Alix broadened her audience, reaching undiscovered segments and cultivating a devoted fan base. However, it was her clever use of public relations strategies that made her an iconic name. By utilizing media exposure, partnerships, and carefully constructed narratives, Alix successfully established a brand that connected with her audience and established her as a prominent figure in the influencer industry." Show notes: 1:00 Start up of Alix Earls fame 2:00 First TikTok she posted that got the most views. Start up of her TikTok fame 3:00 How relatable her content is which shows in her views 4:00 Started getting invitations to big events/getting PR packages which grew her fame and content 5:00 How she compares to old TikTok influencers 6:00 She’s using her podcast as advertising for herself. 7:00 PR specialist to elevate her game. What would we do? 8:00 Alix should make a product to elevate her fandom. 9:00 Elevating her blog. 10:00 Drama of boyfriend and ex-girlfriend leverage. 11:00 If we ever met her,. Presentation of herself and wrap up. Relevant links and sources to Alix Earle: https://www.tiktok.com/@alixearle?lang=en https://influencermarketinghub.com/glossary/virality/ https://www.linkedin.com/pulse/unlocking-viral-success-strategies-achieving-content-virality/ https://people.com/style/who-is-alix-earle-tiktok-makeup-star/