Disney's Art and Management of the Theme Show

Disney Insights

By 1970, Disneyland was not just a unique theme park business, but a well running piece of machinery. But now they had to replicate that kind of thinking to a larger stage as they opened up Walt Disney World. To better prepare for that, they had to educate everyone on how Disneyland worked. To that end, Van France, who originally created along with Dick Nunis the Disney University, wrote Art and Management of the Theme Show. This document, written originally in 1970 and then updated three years later, provides us a snippet in how the organization was ran during that time--a time that included no Big Thunder or Space Mountain, no Mickey's Toontown, no Star Wars Galaxy's Edge, no Indiana Jones Adventure, no adjoining Disney California Adventure, and not even hotels. It was just Disneyland with a parking lot in front. Still, we cover the fascinating insights that are gleaned from this document, as a way of understanding the organizational approach Disney used to create "The Happiest Place on Earth". Join us on our 493rd podcast for Disney's Art and Management of the Theme Show.

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My new book, A Century of Powerful Disney Insights, Volume I 1923-1973, The Walt & Roy Disney Years is available!

Also, check out my two of my other books, The Wonderful World of Customer Service at Disney and Disney, Leadership and You.

Also, for those examining = other business benchmarks beyond Disney, check out Lead with Your Customer: Transform Culture and Brand Into World-Class Excellence.

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Check out Zanolla Travel to book your next vacation!

David & Leah Zanolla

ZanollaTravel.com
Owner/Agents
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