Ep 007 - Karonda Cook: Is Your Beauty Brand Ready for Retail Distribution

Driving the Business: Beauty Brands & Entrepreneurship with Anthony Standifer

Y'all this episode is pure FIRE. I'm bringing you the inside track on what retail buyers are looking for when assessing new brands. Karonda Cook is the former Director of Merchandising for Sally Beauty who successfully grew her beauty categories double digit while sitting in the driver's seat. She is teaching a full Master Class for FREE here. We talk brand owner misconceptions about retail distribution and what you can do NOW to make sure you are ready to sit before a retail buyer. Get your notepad ready for this one. You will thank me later. Mrs Karonda Cook is the Founder and Chief Creative Officer of The Jane Group, LLC., a consulting agency specializing in retail and brand strategic planning. Prior to founding The Jane Group, Karonda was Director of Merchandising for Sally Beauty and led merchandising initiatives for the multicultural hair care, styling tools and accessories categories. Book recommendation is Who Moved My Cheese by Spencer Johnson. A super short, super easy read that gives perspective on how to move forward without fear. Follow Karonda on Instagram @Pixitivity her website janegroupllc.com.