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Ep 459: The Pod That Launches 1000 TikTok Shops: An Exclusive, Deep-Dive Report with RightMetric's Charlie Grinnell

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Conteúdo fornecido por DTC Newsletter and Podcast and DTC Newsletter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTC Newsletter and Podcast and DTC Newsletter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

TikTok Shops are rewriting the rules of e-commerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone. In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops. This exclusive research, conducted over summer 2023, provides fresh, actionable insights into what’s working (and why) on this fast-growing platform.

Download the report and follow along: https://rightmetric.co/tiktok-shop

Whether you're new to TikTok or looking to refine your strategy, this episode is a must-listen for DTC professionals ready to take advantage of this massive opportunity.

Key Highlights:

Why TikTok Shops are unique: The platform seamlessly combines content and commerce, creating an addictive shopping experience unlike any other.

Fresh, exclusive data: This collaborative report between RightMetric and DTC analyzes $1.5 billion in sales data from Summer 2023—offering insights no one else has.

Who’s succeeding: Beauty, women’s wear, health, and electronics are among the top-performing categories, with creator-driven content leading the charge.

How to win: Learn how to leverage creators, live streams, and strategic content production to maximize revenue.

Big opportunity for small brands: Major players haven’t entered TikTok Shops yet, giving early adopters a first-mover advantage.

Why listen now? This report is fresh, actionable, and data-driven. If you’re in e-commerce, TikTok Shops could be your next big growth channel.

Follow Charlie on LinkedIn https://www.linkedin.com/in/charliegrinnell/

Timestamps:

00:00 - TikTok vs. Snapchat: Time Spent and User Demographics

02:00 - TikTok Shop: Key Selling Strategies

05:00 - Live Streams Driving Sales on TikTok

09:00 - TikTok’s Unique Algorithm and Content Strategy

15:00 - Top TikTok Shop Categories and Revenue Insights

20:00 - Creator Marketing and Affiliate Strategy on TikTok

25:00 - TikTok Shop Challenges and Best Practices

Hashtags:

#TikTokMarketing

#EcommerceGrowth

#TikTokShop

#ContentStrategy

#AffiliateMarketing

#LiveStreamingSales

#DigitalCommerce

#TikTokAlgorithm

#DTCBrands

#CreatorEconomy

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

575 episódios

Artwork
iconCompartilhar
 
Manage episode 451884824 series 2899866
Conteúdo fornecido por DTC Newsletter and Podcast and DTC Newsletter. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por DTC Newsletter and Podcast and DTC Newsletter ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

TikTok Shops are rewriting the rules of e-commerce, and the numbers don’t lie—$1.5 billion in US sales in the summer of 2023 alone. In this special episode of the DTC Podcast, we team up with Charlie Grinnell, Co-CEO of RightMetric, to unveil a groundbreaking report on TikTok Shops. This exclusive research, conducted over summer 2023, provides fresh, actionable insights into what’s working (and why) on this fast-growing platform.

Download the report and follow along: https://rightmetric.co/tiktok-shop

Whether you're new to TikTok or looking to refine your strategy, this episode is a must-listen for DTC professionals ready to take advantage of this massive opportunity.

Key Highlights:

Why TikTok Shops are unique: The platform seamlessly combines content and commerce, creating an addictive shopping experience unlike any other.

Fresh, exclusive data: This collaborative report between RightMetric and DTC analyzes $1.5 billion in sales data from Summer 2023—offering insights no one else has.

Who’s succeeding: Beauty, women’s wear, health, and electronics are among the top-performing categories, with creator-driven content leading the charge.

How to win: Learn how to leverage creators, live streams, and strategic content production to maximize revenue.

Big opportunity for small brands: Major players haven’t entered TikTok Shops yet, giving early adopters a first-mover advantage.

Why listen now? This report is fresh, actionable, and data-driven. If you’re in e-commerce, TikTok Shops could be your next big growth channel.

Follow Charlie on LinkedIn https://www.linkedin.com/in/charliegrinnell/

Timestamps:

00:00 - TikTok vs. Snapchat: Time Spent and User Demographics

02:00 - TikTok Shop: Key Selling Strategies

05:00 - Live Streams Driving Sales on TikTok

09:00 - TikTok’s Unique Algorithm and Content Strategy

15:00 - Top TikTok Shop Categories and Revenue Insights

20:00 - Creator Marketing and Affiliate Strategy on TikTok

25:00 - TikTok Shop Challenges and Best Practices

Hashtags:

#TikTokMarketing

#EcommerceGrowth

#TikTokShop

#ContentStrategy

#AffiliateMarketing

#LiveStreamingSales

#DigitalCommerce

#TikTokAlgorithm

#DTCBrands

#CreatorEconomy

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

  continue reading

575 episódios

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