EP038: Create a Brand Message That Grabs Your Client’s Attention

Dynasty Leadership Podcast

David Mann is a classically-trained actor and uses his background to help companies tell better and more compelling stories. With over 25 years of experience, David teaches professional services leaders how to make an impact by clarifying their message. Does everyone in your company have a different idea of what you really do? David is here to help! Find out more about the great work David is doing on today’s show!

Key Takeaways:

[2:15] How did David get into acting and how does it connect with storytelling?

[3:25] How does David help companies and professionals create a compelling story?

[6:10] How much time do you typically have to grab someone’s attention?

[10:40] You have to win someone’s attention over and over. It’s not easy!

[12:40] What is David’s process to help people tell a compelling story?

[16:10] Your client is the hero of their own story, and truth be told, you’re not involved in their story. So, what are they looking for in their story and how can you connect them there?

[21:15] David always likes to ask the sales and marketing team what the company does. He will always get at least six completely different versions.

[30:00] After crafting your laser-focused message, you have to make sure it’s threaded through everything you’re doing in your messaging.

[32:15] What kinds of mistakes do companies tend to make when crafting their message?

[37:50] Go around your office and talk to the people that work there; ask them what the company does and see what they say!

Mentioned in This Episode:

Dynastylc.com

Email Todd: [e-mail]

Asimplemessage.com