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Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How to Fix Weak Google Ads Accounts (#333)

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Manage episode 435032251 series 2921256
Conteúdo fornecido por Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.
Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.
Topics discussed in this episode:

  • Why Google Ads outperforms Facebook for ecommerce consistency
  • How the TPS (Testing, Profitability, Scaling) approach works across industries
  • What misconceptions limit Google Ads scalability
  • How to audit and restructure struggling Google Ads accounts
  • Why patience is key in Google Ads strategy
  • What pricing options exist for Google Ads management
  • Why consistent optimization schedules matter for Google Ads

Links & Resources
Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g
Get access to more free resources by visiting the show notes at
https://t.ly/sySxj

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

371 episódios

Artwork
iconCompartilhar
 
Manage episode 435032251 series 2921256
Conteúdo fornecido por Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Build and grow your online store with expert insights on ecommerce, marketing, tech, and entrepreneurship. and Grow your online store with expert insights on ecommerce ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience.
Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systematic TPS (Testing, Profitability, Scaling) approach. He also provides valuable tips for preparing for Q4, optimizing ad accounts, and achieving scalable results. Whether you're new to Google Ads or looking to improve your existing campaigns, this episode offers actionable advice for eCommerce success.
Topics discussed in this episode:

  • Why Google Ads outperforms Facebook for ecommerce consistency
  • How the TPS (Testing, Profitability, Scaling) approach works across industries
  • What misconceptions limit Google Ads scalability
  • How to audit and restructure struggling Google Ads accounts
  • Why patience is key in Google Ads strategy
  • What pricing options exist for Google Ads management
  • Why consistent optimization schedules matter for Google Ads

Links & Resources
Website: https://yorumarketing.com/
LinkedIn: https://www.linkedin.com/in/shri-kanase/
TikTok: http://tiktok.com/@shri.kanase
X/Twitter: https://x.com/EcomShri
YouTube: https://www.youtube.com/channel/UCyQNz6Xg5FVXjvfOMj5Rj5g
Get access to more free resources by visiting the show notes at
https://t.ly/sySxj

Sign up for our free newsletter.
Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time.

100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow on Apple Podcasts
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review!
Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!

  continue reading

371 episódios

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