Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business.
We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com.
Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak
Topics discussed in this episode:

• Why online reputation management is crucial for eCommerce businesses (Trust from search to checkout).
• Biggest challenges in building trust for eCommerce (Collecting reviews, handling negative reviews).
• Different types of review platforms (Open vs. Verified) and their impact.
• Importance of video reviews and how to incentivize them.
• How Google handles reviews (Google My Business, Review Aggregation, Product Reviews).
• How to deal with negative reviews (Responding strategically, turning them into positives).
• Key metrics to track for online reputation (Star Rating, Recency, Review Volume).
• Why privacy matters when using customer reviews for marketing.
• Strategies for new businesses to get reviews quickly (Multiple survey requests, video reviews).
• Their book "Reputation King": A guide to online reputation management.

Links & Resources
Website: https://www.shopperapproved.com/
Landing: https://reputationking.com/coffeebreak
LinkedIn: https://www.linkedin.com/in/duanesprague/
Facebook: https://www.facebook.com/shopperapproved/
Get access to more free resources by visiting the podcast episode page at
t.ly/xNi_0
Subscribe & Listen Everywhere:
Listen On: ​ecommer

SPONSORS:
Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
Autron – The Anti-Agency for Amazon Ads. More Info: https://autron.ai/
Try Shopify: Get your first 3 months for $1/month. Earn up to $10,000 in credits: https://tinyurl.com/try-shopify

MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
Become a smarter online seller in just 7 minutes
Our free newsletter is your shortcut to ecommerce success. Every Thursday. 100% free. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com
Rate, Review & Follow
Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
And if you haven’t yet, follow the podcast to catch all the bonus episodes I’m adding. Don’t miss out—hit that follow button now!