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Drive Customer Loyalty and Repeat Purchases with Ben Clark, Head of Lifecycle Marketing
Manage episode 389475458 series 3530774
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In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory.
We discuss:
- How segmenting audiences and focussing on engaging only those who were interested increased both open rates and click rates
- How the various channels of customer lifecycle marketing fit together, and what software is beneficial for each
- What different Klaviyo journeys look like based on consumer purchasing behaviour
- Hairstory’s approach to creating video content that provides value for their customers
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