Peter Hooymans: Coaching, Culture, and Calculated Risks – A 30-Year Real Estate Journey

Elevate: The Official Podcast of Elite Agent Magazine

Those principles form the foundation of this episode of the Elevate podcast, hosted by Samantha McLean.

Celebrating 30 years of MRE, Peter shares invaluable insights on leadership, culture, and the power of technology in transforming a real estate business.

He takes a deep dive into the importance of team building, the role of mentorship in personal and professional growth, and why embracing change has been key to MRE’s success.

Peter also reveals what he believes were his early ‘genius moves’—the key decisions and actions that led to remarkably positive outcomes. These include tips on scaling operations, leveraging technology, and the importance of a client-first mindset.

“We sought out a Rockefeller Habits trained coach. He came in for a couple of years and he was very ‘A team’ and ‘B team’. ‘And he goes, I’ll be back in four weeks. The B players need to be gone. If they’re not gone, I’m not coaching anymore.” – PETER HOOYMANS

10 things you’ll learn in this episode:

1. How Melbourne Real Estate began when Peter was just 20 years old
Timestamp: 3-minutes.

2. How a chance meeting at a pub led to Peter selling Australian property to ex-pats in Dubai, significantly boosting business
Timestamp: 11-minutes.

3. How investing in coaching and mentorship became pivotal (and was a genius move for the MRE business!)
Timestamp: 15-minutes.

4. The transition from selling individual houses to multi-million-dollar townhouses to entire buildings over a short period of 4-5 years
Timestamp: 17-minutes.

5. The role of technology in revolutionising property management
Timestamp: 25-minutes.

6. When your culture is so good, someone does cartwheels in the office
Timestamp: 28-minutes.

7. How early adoption of video to showcase rental properties as early as 2010 paid off, as well as empowering staff to do their own videos
Timestamp: 38-minutes.

8. The challenges and rewards of starting a company podcast.
Timestamp: 34-minutes.

9. Reflections and perspectives on multi-generational workplace dynamics
Timestamp: 41-minutes.

10. The key to long-term success in real estate: perseverance, tenacity and setting ambitious goals
Timestamp: 45-minutes.

Links and resources mentioned

• Connect with Peter Hooymans
• The Rockefeller Habits System
• Caliper Profiling System
• Fiona Blayney
• Chris Hanley
• Kolmeo
• Melbourne Real Estate on YouTube
• MRE Uncut – MRE’s podcast
• Alistair Clarkson – Leadership Coach on Linkedin
• MRE’s paid maternity leave initiative
• From the Archives: Elite Agent Cover Story on MRE from 2016

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