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Brand Balance: Takeaways from Absurdist Adieu
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Let’s dive into the strategies and methods used in the Drizly goodbye emails, featured in Episode 18.
Ideas you don’t want to miss
(06:11) Takeaway #1: Build your brand’s human side with safety nets
(06:16) Takeaway #1.1: Test your sender names
(07:43) Takeaway #2: Keep the customer front and center when using humor
(10:24) Takeaway #3: Weave branding into your email strategy
(11:32) Takeaway #4: Find mini-niches to spotlight and engage with
Links from this episode
Take a look at the emails we featured in Ep. 18
Plan more effective campaigns with my Promo and Launches Playbook or with my Campaign Ideation Masterclass
Thinking of starting a podcast? I highly recommend Chana Greenstein’s podcast bootcamp (nope, not an affiliate!)
Missed the Rev episode with Nick Guadio, Reputation REVamped? Listen here
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Missed the Bitly episode with Devin O’Toole, Love and Links? Listen here
Have fun with Jared’s website here
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