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Resonance = Relevance. Why Experiential is The Key to Unlocking Culture for Brands

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Manage episode 445732059 series 2967210
Conteúdo fornecido por Event Industry News. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Event Industry News ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Louisa O’Connor, managing director of female-led brand experience agency Seen Presents, which represents the likes of Netflix and TikTok, has been in the industry since she joined Grace & Tailor subsidiary We are Vista, formerly Logistik, in 2008.

This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.

With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.

The conversation covers communities, values and evolving brand activation, before looking at positioning by the likes of Adidas Originals, JD Sports, Microsoft Pride, all of them Seen clients, and, crucially, consistency.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

345 episódios

Artwork
iconCompartilhar
 
Manage episode 445732059 series 2967210
Conteúdo fornecido por Event Industry News. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Event Industry News ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Louisa O’Connor, managing director of female-led brand experience agency Seen Presents, which represents the likes of Netflix and TikTok, has been in the industry since she joined Grace & Tailor subsidiary We are Vista, formerly Logistik, in 2008.

This episode benefits from Louisa’s experience, nous and personality as it looks at cultural relevance; what it means, how it plays a part in brand events, and beyond.

With host James Dickson putting the questions, Louisa talks education and the power of real-world brand immersion, going on to discuss budgets, timelines, and ‘talkability’.

The conversation covers communities, values and evolving brand activation, before looking at positioning by the likes of Adidas Originals, JD Sports, Microsoft Pride, all of them Seen clients, and, crucially, consistency.

To keep up to date with all the news, subscribe for free here.

If you would like to take part in a podcast, then please complete our submission form.

  continue reading

345 episódios

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