How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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1+ y ago 45:19

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We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.

Topics Covered:

(00:00) - How To Create Brand Names That STICK
(01:55) - What does Alexandra think of the name "Everyone Hates Marketers?"
(02:14) - Are memorable brand names only for "non-boring industries?"
(05:32) - The surprising reason why you should never use focus groups for testing names
(07:10) - Specific examples of brand names that would have been killed by focus groups
(08:34) - People tend to struggle with names that are mispelled
(09:26) - Brand names that result in an eye-roll
(10:15) - The surprising faux pas that can limit your growth potential and confuse customers
(11:23) - Everyone hates... super clever names
(13:48) - The least boring name, ever?
(14:21) - If you're working at a tech company, avoid this.
(15:03) - You're not going to be there to explain your name... So don't be smug about it.
(15:42) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today
(17:37) - The ultimate acid test for your brand name
(20:21) - Step 1: How to come up with an emotional brand name
(25:47) - Step 2: Find words. Lots of them.
(31:27) - The longest lasting brand investment to make
(33:28) - How the general public reacted to the "Spoon Me" name
(35:18) - How a racy brand name can backfire
(37:18) - Step 3: Come up with TONS and TONS of names
(40:49) - What Alexandra recommends to learn to stay ahead
(42:19) - The top 3 resources shared by Alexandra

***

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