Toxic Hustle: When Business Ambition Eats You Alive (Almost)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, marketing, or eCommerce, there are universal obstacles they all have to overcome.

Corey Haines is the Co-Founder of Conversion Factory which, in their own words, is ‘the only product marketing agency for growing SaaS teams accessible on a subscription.’ He’s an impressive guy with an extensive career in marketing, and most importantly, he cuts through the bullsh*t, and he’s not afraid to be open and honest about his entrepreneurial struggles, a breath of fresh air in this ‘grindset’ society.

Topics Covered:

• (00:00) - Intro
• (02:02) - Are you in danger of burning out?
• (05:03) - What is the stair-stepping approach to success?
• (08:45) - Start learning in public
• (14:28) - No one is a genius, our skill sets are rather imbalanced
• (18:20) - Have a direct line of communication with your audience
• (26:46) - Keep going, even when it’s rough
• (29:23) - Entrepreneurship and survivorship bias
• (35:34) - You’ve gotta niche down!
• (39:55) - Can you become a billionaire in a small niche?

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