Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role

Everything is Logistics

In this episode of Everything is Logistics, Blythe speaks with Holly LaBoda from Logistics Luminaries Live! They explore the challenges of implementing CRM systems in logistics companies and strategies for encouraging adoption among seasoned salespeople.
Holly offers advice on creating a balanced sales team with both "hunters" and "farmers," and discusses the importance of aligning commercial strategy with team structure. She also shares tips on crafting effective cold calls and the underutilized power of phone communication in modern sales.
LINKS:

• Holly’s LinkedIn
• Logistics Luminaries, Live! with Blythe Brumleve
• Luminaries Consulting’s website

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

---------------------------------------------
THANK YOU TO OUR SPONSORS!

Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program.
Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you.

Trimble is transforming the way the world works through industry leading solutions that reduce cost and maximize productivity. Learn more about Trimble Technology here.
Digital Dispatch maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers. Check out our website services here.

Capítulos

1. Hunters, Farmers, and CRMs: Evolving the Logistics Sales Role (00:00:00)

2. Sales Training Strategies in Logistics (00:12:07)

3. Maximizing Sales Strategies in Logistics (00:22:33)

4. Enhancing Sales Strategies in Logistics (00:29:21)