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#159: Growth | Personalized Gifting, Direct Mail, and AI Driven Outbound with Kris Rudeegraap, CEO and Founder of Sendoso
Manage episode 429474721 series 3290771
In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (06:58) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:42) - - Rethinking Outbound in 2024
- (13:19) - - How to Actually Use AI in Outbound
- (16:46) - - Early Adoption of AI
- (17:35) - - Direct Mail Gifting and AI
- (24:16) - - Avoiding Unwanted Gifts
- (26:49) - - Outsourcing with Automation
- (31:31) - - Sales Team as Consultants for Prospects
- (35:00) - - Tools and Data We’re Using
- (37:32) - - Effective Prospecting with Personalization and AI
- (39:52) - - Using AI to Stand Out
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
176 episódios
Manage episode 429474721 series 3290771
In this episode, Dave is joined by Kris Rudeegraap, CEO of Sendoso, a leading platform for direct mail and gifting in B2B marketing. Kris is an expert in using creative direct mail tactics and AI to create profitable marketing campaigns. He has helped numerous companies enhance their engagement and conversion rates through thoughtful and personalized gifting strategies.
Dave and Kris cover:
- The differences between Growth Ops and Revenue Ops (and where each is most effective)
- Must-try direct mail strategies that go above and beyond to create memorable customer experiences
- How companies have created automated programmatic outbound strategies using AI, including tools and techniques that enhance efficiency and personalization
Timestamps
- (00:00) - - Intro
- (06:58) - - Navigating the SaaS Market: CEO Perspective & New Media Ventures
- (09:42) - - Rethinking Outbound in 2024
- (13:19) - - How to Actually Use AI in Outbound
- (16:46) - - Early Adoption of AI
- (17:35) - - Direct Mail Gifting and AI
- (24:16) - - Avoiding Unwanted Gifts
- (26:49) - - Outsourcing with Automation
- (31:31) - - Sales Team as Consultants for Prospects
- (35:00) - - Tools and Data We’re Using
- (37:32) - - Effective Prospecting with Personalization and AI
- (39:52) - - Using AI to Stand Out
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.
But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?
Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.
Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.
Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
176 episódios
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