Evolution in Publishing: A Journey with Karen Strauss

Expert Access with Dannella Burnett

Episode 7: Evolution in Publishing: A Journey with Karen Strauss
In this episode of Expert Access, we are joined by Guest Host Isabel Fagan, in an expert conversation with Karen Strauss of Hybrid Global Publishing. Karen's decades of experience from Traditional Publishing gives aspiring authors a deep insight on the processes involved with the behind-the-scenes of publishing. From helping authors get to the finish line, to ways to monetize your book, this is a multi-level approach to publishing whether you are a beginner or a successful author.
What to expect in this episode:
00:56 – Karen's background with traditional publishing.
02:07 – How do you help authors?
03:45 – Karen's publishing experience and specialization.
05:06 – On different publishing styles and processes.
06:47 – An example of long-term relationship with client.
09:59 – On bookstore model and co=op advertising
12:06 – Changes in the business model and marketing
16:33 – On clientele they work with and support teams.
17:32 – The types of clients they don’t work with
19:10 – On ways for authors to monetize their book.
22:08 – Advise for authors to get started.
About Karen Strauss:
Karen Strauss has worked in publishing for more than thirty years and has held management and marketing positions at major publishing houses, including The Free Press, Crown, Random House, and Avon. She founded Hybrid Global Publishing in 2011 to help authors, speakers, and entrepreneurs get their message out by writing and publishing a book. She offers publishing, distribution, and marketing services for organizations and individual authors. Karen is the author of Book Publishing for Entrepreneurs: Top Secrets from a New York Publisher and offers an online course called Publishing 101: Your Complete Guide from Idea to Published Author.
LINKS:
Website: https://hybridglobalpublishing.com/
Link to Big Leap Retreat: https://hybridglobalpublishing.com/retreat/
About Dannella Burnett:
Dannella Burnett is an author, speaker, and coach who has been in the event planning industry for 40 years. She has an AS - Culinary Arts, BS in Food Service Management both from Johnson & Wales University She became a mother later in life. Dannella is the founder of Speakers Need to Speak, a stage finder service, and she also owns Encore Elite Events. With her decades of experience, she has developed an impressive directory of speakers to support her clients. She has dedicated her life to supporting starter and seasoned speakers to get more visibility. She has traveled to 10+ countries and loves reading and spending time with her family. She has worked with several famous speakers, actors, musicians, and has been featured in Entrépreneur and LA Tribune. Her greatest passion is to help others grow their business.
Connect with Dannella for more information and for free gifts.
Website: https://dannella360.com/
Website: https://speakersneedtospeak.com/
Facebook: https://www.facebook.com/dannellaburnett/
LinkedIn: https://www.linkedin.com/in/dannellaburnett/
Google: https://www.google.com/search?q=dannella+burnett