From Pool Store Boy to Serial Entrepreneur: How Matt Giovanisci Built a Multi-Million Dollar Niche Business

First Class Founders: Creators | Solopreneurs | Personal HoldCo

E31: Have you ever wondered what it would be like to work FOREVER in the same industry where you got your first-ever job? Well, Matt Giovanisci doesn't need to imagine it. Because that is exactly what he has been doing since he was 13 years old.
Over the years, Matt grew steadily within this industry and eventually ended up launching Swim University in 2006. Swim University caters to a very specific niche - homeowners with pools and hot tubs. According to their 'About' page, "Swim University has made pool and hot tub care easy for more than 10 million homeowners." Matt has mentioned on his website that Swim University makes over $250,000 a year!
You must be very curious about how exactly Matt went from pool store boy to the owner of a niche business that has served more than 10 million homeowners and made several millions of dollars in revenue!
Let's find out!
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EXCERPTS:
Carving Out Your Lane: "It's one of those businesses still to this day where I am trial and erroring my way through a profitable lane that's carved out kind of just for me...this is our lane, and we stick to it."
— Matt Giovanisci (8:44)

Growing Moneylab: "This year is the year where I grow Moneylab and maybe take another 10 to 20% of the revenue share between those two businesses."
— Matt Giovanisci (16:25)
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TOPICS:
Matt’s introduction and history (0:14)
How Swim University began (0:41)
Matt’s current workload, revenue streams, and future projections (6:32)
Using the Swim University model to launch RoastyCoffee and Brew Cabin (12:54)
What is Moneylab and Moneylab Pro? (14:42)
Matt's plans for revenue diversification (16:00)
Advice for young entrepreneurs (22:34)
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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