Mount Pleasant’s Tourism Triumph: A Community United

Focus with Paul W. Smith

April 10, 2024 ~ Our Paul W. Smith experiences the vibrant heart of Mount Pleasant as Chris Rowley, the executive director of the Mt. Pleasant Area Convention & Visitors Bureau, unveils the secrets behind the town’s flourishing tourism scene. Listen as Chris tells us about the innovative partnerships and community efforts that have propelled Mount Pleasant into the spotlight. Discover the impactful collaboration with the Saginaw Chippewa Indian Tribe, the enticing allure of outdoor summer concerts, and the strategic marketing campaigns that draw visitors year-round. With two decades of dedication, Chris shares insights on enhancing local pride through the “Meet Here” campaign, as well as the transformative power of their community support and volunteerism initiatives. With scenic beauty, cultural richness, and a thriving entertainment landscape, Mt. Pleasant has it all!