From T-Shirts to Tee Shots: Lessons in Business and Golf from Dan Hershberg

Follow Our Lead with Alaina Kearney

Today on "Follow Our Lead with Alaina Kearney," I talk with Dan Hershberg, founder and general manager of the Amateur Golf Society of America (AGS). He is a Philadelphia-born entrepreneur who has launched four successful companies in the past 15 years. His ventures include Philly Phaithful, a sports apparel line, and Workhorse Brewing Company, a craft beer business.
While at Workhorse, Dan introduced the Workhorse Tour, a one-of-a-kind amateur golf series that allows members to play competitive, tournament-style golf at their convenience. This innovative concept quickly gained traction, leading Dan to separate the Tour from the brewery and establish AGS. He forged a strategic partnership with the Golf Association of Philadelphia to expand the Tour across three states, offering over 60 week-long events in the 2023 season. The AGS Tour's unique format and booking platform enables amateur golfers to enjoy competitive golf on their own schedule, providing additional playing opportunities and a range of perks to its members.

In this episode, Dan takes us on his entrepreneurial journey, highlighting the importance of pursuing businesses he is genuinely passionate about. Despite not having industry expertise initially, Dan relied on his extensive networks and prioritized the needs of his customers and employees. By combining his passion with a customer-centric approach, he paved the way for remarkable success in all his ventures.
To learn more about AGS or to join a tournament visit: https://www.amateurgolfsociety.com/
The Pitch Podcast: https://podcasts.apple.com/us/podcast/the-pitch/id1008577710

Watch the episode live on YouTube!