FMN 040: How Noosa Bootstrapped Their Way to $100M with Koel Thomae

Food Marketing Nerds Restaurant and CPG Marketing Podcast

Conteúdo fornecido por Food Marketing Nerds and Blue Bear Creative. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Food Marketing Nerds and Blue Bear Creative ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

7+ y ago 32:10

MP3•Home de episódios

Today we’re talking with Koel Thomae, Founder of Noosa Yoghurt.

I’m sure you’ve seen the Noosa brand in the thousands of stores they’re in across the country, and today, Koel discusses what it was like growing the business with an extremely tight budget.

Before partnering with an investment firm, Koel and her business partner had bootstrapped their way to a projected $100M a year in revenue. Everyone loves to talk about big investments and overnight successes, which is why I wanted to dig into the early years of Noosa, what it was like growing the company in the early stages to where it is now.

In the episode, you’ll learn

How flexibility in your growth strategy can actually be a good thing
Why tactically picking your retail partners is essential in scaling a food startup
How to market a brand with a small team and small budget

And plenty more…

Books Mentioned in the Episode

Penguin Bloom

66 episódios

#Business #Marketing #Advertising #Foodmarketing #Food Marketing Nerds #Blue Bear Creative #Entrepreneur #Cpgmarketing #Restaurant #Restaurantmarketing #Socialmediamarketing #CPG