Artwork

Conteúdo fornecido por Food Marketing Nerds and Blue Bear Creative. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Food Marketing Nerds and Blue Bear Creative ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

Why You Need to Think More Like a Direct-to-Consumer Brand with Yoon-Ji Nam of Magic Spoon

31:29
 
Compartilhar
 

Manage episode 270465064 series 1318952
Conteúdo fornecido por Food Marketing Nerds and Blue Bear Creative. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Food Marketing Nerds and Blue Bear Creative ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season.

Magic Spoon is the healthy version of your favorite childhood cereals, and if you’re anything like me, you might already be somewhat familiar with them from an eye-catching Instagram or Facebook ad. Magic Spoon is turning the cereal aisle upside down, and the crazy part is, they aren’t even in the cereal aisle.

That’s where Yoon-Ji comes in. Having worked at successful online-only companies like Away and Hawthorne, she’s helping Magic Spoon leverage a similar direct to consumer approach, to build emotional connections to the brand that money can’t buy.

From general mindset down to tactical execution, there’s so much to learn from this interview, like:

  • What consumer data most companies already have, but severely underutilize
  • How to effectively personalize customer journeys
  • Why you have it all wrong when it comes to organic social

And a ton more. We’ve dabbled in topics like digital media, sales funnels and e-commerce in previous episodes, but not like this. Get ready for it, Nerds.

More Resources:

  continue reading

66 episódios

Artwork
iconCompartilhar
 
Manage episode 270465064 series 1318952
Conteúdo fornecido por Food Marketing Nerds and Blue Bear Creative. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Food Marketing Nerds and Blue Bear Creative ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

If you’re the type of person who likes to geek out on paid social, sales funnels, or just all-around masterful digital marketing, then boy do I know the episode for you. I’m excited to introduce you to our guest, Yoon-Ji Nam, Head of Growth at the company transforming the cereal category: Magic Spoon. And by cereal, I mean like breakfast cereal you eat with milk, not serial, as in the true-crime podcast with a bummer of a second season.

Magic Spoon is the healthy version of your favorite childhood cereals, and if you’re anything like me, you might already be somewhat familiar with them from an eye-catching Instagram or Facebook ad. Magic Spoon is turning the cereal aisle upside down, and the crazy part is, they aren’t even in the cereal aisle.

That’s where Yoon-Ji comes in. Having worked at successful online-only companies like Away and Hawthorne, she’s helping Magic Spoon leverage a similar direct to consumer approach, to build emotional connections to the brand that money can’t buy.

From general mindset down to tactical execution, there’s so much to learn from this interview, like:

  • What consumer data most companies already have, but severely underutilize
  • How to effectively personalize customer journeys
  • Why you have it all wrong when it comes to organic social

And a ton more. We’ve dabbled in topics like digital media, sales funnels and e-commerce in previous episodes, but not like this. Get ready for it, Nerds.

More Resources:

  continue reading

66 episódios

Alla avsnitt

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências