Harness the Power of AI to Upgrade Your Marketing Messaging

For Impact Podcast with Jared Erni

About The Guest(s):

Jared Erni is the host of the For Impact podcast, where he shares insights and ideas to help impact-driven entrepreneurs amplify their impact. He is passionate about helping entrepreneurs live life on their terms and create a ripple effect of positive change in the communities they serve.

Summary:

Jared Erni discusses how to use AI to accelerate marketing messaging. He explains that AI can be a powerful tool for creating effective marketing content, but it requires proper training and understanding. He demonstrates how to train an AI system using platforms like Chat GPT and Jasper AI to generate sales copy, email sequences, video scripts, and more. By communicating with the AI as if it were another person, it can produce messaging that resonates with the target audience and activates the emotional and decision-making parts of the brain. Jared emphasizes the importance of using AI to tell the right story to the right audience and highlights the time-saving benefits of leveraging AI in marketing.

Key Takeaways:

1. AI can be a powerful tool for creating effective marketing content.
2. Proper training and understanding are necessary to use AI effectively.
3. Platforms like Chat GPT and Jasper AI can generate sales copy, email sequences, and video scripts.
4. Communicate with the AI as if it were another person to produce resonating messaging.
5. Use AI to tell the right story to the right audience and save time in marketing efforts.

Quotes:

• "AI can be so powerful because it saves you time and creates amazing content for you."
• "Marketing is about telling a story and telling it well enough in a way that resonates with the ideal clients that you are communicating to or trying to reach."
• "By leveraging AI, you're going to be able to more efficiently, more effectively discover the right words based on the right training to tell that story."