The Simple Shift Online That Opens a Flood of New Leads

For Impact Podcast with Jared Erni

About The Guest(s):

Jerome had a traditional website that was not generating leads effectively. After implementing a sales funnel, he saw a significant increase in leads and sales.

Summary:

In this episode, the host discusses the importance of shifting from a traditional website to a sales funnel to generate more leads and sales. He shares the story of Jerome, a client who saw a dramatic increase in leads and sales after implementing a sales funnel. The host provides three key steps to create a successful sales funnel: creating a great offer, making it the first thing people see on your website, and requiring visitors to provide their information to claim the offer. By following these steps, businesses can open up a floodgate of new leads and increase revenue.

Key Takeaways:

1. Create a great offer with high perceived value to attract more leads and decrease cost per lead.
2. Make the offer the first thing people see on your website to capture their attention and increase conversions.
3. Require visitors to provide their information to claim the offer, increasing the likelihood of future conversions.

Quotes:

• "If you don't do anything for your business except get really good at creating an offer or creating offers, it'll do more for your business than anything else."
• "Lead with something that's small and introductory that allows you to get feet into the door, earn their trust, and build that rapport."
• "Make your offer front and center. Give it to them there. Most of the time when someone comes to your website, they already know they want your service."
• "When they make a micro commitment to give you their information, they're six times more likely to make the next higher level commitment."
• "Build in some automations that allow you to begin that nurturing and get them engaged with you, and you will greatly increase your ability to convert them."