Story Brand Your Business with Karen Bartos

Freedom Focus Photography - previously the Hair of the Dog Podcast

256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling.
If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s here to help us unravel the secrets of crafting a compelling business narrative.

We’ll explore how to position your clients as the heroes of their own stories, how to identify and solve their problems, and how to guide them to success using clear, actionable steps.
Whether you’re just starting out or looking to refine your brand message, these insights could be the game-changer you’ve been looking for.

Here's what you'll learn in this episode:

Understanding the Power of Story: Discover why storytelling is crucial for connecting with potential clients and how it can transform your business messaging.

Defining Your Client's Character: Find out how to identify what your clients really want and how to position them as the hero in your business story.

Positioning Yourself as the Guide: Learn how to position yourself as the trusted guide in your client's journey, helping them achieve their goals through your services.

Highlighting Success vs. Failure: Find out how to effectively communicate the stakes—what clients gain by working with you versus what they risk losing if they don’t.

Real-Life Examples: Hear real-world applications of the StoryBrand framework, including how pet photographers can address the sensitive topic of capturing memories of pets that won’t be around forever.

Resources From This Episode:

• Get a Free Website Audit from Karen (use the 'Book a Call' button!)
• Hair of the Dog Academy
• Freedom Focus Formula
• Elevate Coaching Program

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JOIN THE PARTY:

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• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business? Elevate helps you do just that.
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