Inbound Marketing for Manufacturing Companies – Part 3: The Value of SEO in Manufacturing and Industrial Organizations

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers

Search Engine Optimization is no longer optional. To stay relevant, set a budget for your SEO plan and adopt it at your earliest.

In this episode, Arti Sharma talks all about SEO and the value it brings to manufacturing and industrial organizations. She shares relevant tips on the things you should consider for your SEO campaign.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

If you are one of those companies who was trying to attract the new generation of engineers to specify their products in their RFI, then you need to start working on your SEO plan.

If you go straight up in defining high-volume search keywords, you may end up risking the targeted phrases that your ideal customers are looking for and you have missed out on optimizing your web presence.

Build your buyer profile, understand their desires, their requirements, and reasons for making that search, and then choose the keywords.

Search intent is the why behind that search query.

Google’s aim is to provide users with the most relevant result and if you’re showing up for a non-relevant result, those people who found you came to your site and bounced back.

A higher bounce-back rate tells Google that your site is not relevant to the audience.

Four Types of Search Intent:

1. Information - people are looking for information about your product.
2. Navigational - they already know what they want and where they want to go.
3. Transactional - the searcher is looking to make a purchase.
4. Commercial Investigation - they are in the market for a specific product or service but they still have to make a decision on which solution is right for them.

Make sure that you have your technical house in order. Make sure your website is easy to find and trusted by both users and search engines.

SSL certificate is not just for E-commerce companies, it should be considered because it establishes trust. Google might spit out and say your network is not safe to visit the site.

Site speed is critical especially when everything now is so instant.

A local approach is advised if you work for a manufacturing facility that can only deliver items to specific locations or has predefined boundaries. Whereas, an international approach is advised if you are a large industrial enterprise that may distribute statewide through various locations.

Metadata is a code that contains webpages descriptions. It aims to explain to search engine robots what the page is all about.

Be as specific as you can get on your metadata.

Require somebody to monitor your rankings, your competition, and what your data is telling you.

Like any marketing plan, your SEO campaign is incomplete without a measurable ROI process.

Clean up your 404 pages.

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