Artwork

Conteúdo fornecido por Arti Sharma. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Arti Sharma ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !

Personal Engagement Meets Bold Disruption

41:52
 
Compartilhar
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 19, 2024 23:11 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 440792513 series 2107190
Conteúdo fornecido por Arti Sharma. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Arti Sharma ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods.

The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods. Having done this in her previous role at Thermomix, Remi shines a light on the need for a marketing automation strategy as a profit center, in lockstep with sales, and the importance of quality customer data to enable effective personalization.

Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers.

Catch Remi's practical insights and thought-provoking ideas on how marketers and business leaders might rethink their approach to driving business growth in this week’s Fuel Your Podcast!

  continue reading

42 episódios

Artwork
iconCompartilhar
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 19, 2024 23:11 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 440792513 series 2107190
Conteúdo fornecido por Arti Sharma. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Arti Sharma ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode of Fuel Your Marketing, we have a seasoned marketing leader with extensive experience in demand generation and go-to-market strategy. Remi Frank, currently the Head of Marketing for OG Life Lab, an innovative digital learning platform, shares her prowess in challenging conventional training methods.

The discussion goes deep into OG Life Lab's unique approach to targeting “trailblazers” and early adopters with its digital learning solutions, followed by Remi's own content-driven demand generation strategies, which include the “Pick a Fight” and “Lead a Parade” methods. Having done this in her previous role at Thermomix, Remi shines a light on the need for a marketing automation strategy as a profit center, in lockstep with sales, and the importance of quality customer data to enable effective personalization.

Her passion for marketing, especially in connecting people with great products, combined with her rich background, makes her a great example for both seasoned and new marketers.

Catch Remi's practical insights and thought-provoking ideas on how marketers and business leaders might rethink their approach to driving business growth in this week’s Fuel Your Podcast!

  continue reading

42 episódios

Tüm bölümler

×
 
Loading …

Bem vindo ao Player FM!

O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.

 

Guia rápido de referências