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The Unfiltered Breakdown Of A Recent Sales Launch
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Curious about how different sales strategies can impact your business? Dive into the launch breakdown of the recent Fall Back in Love with Your Home sale and learn strategies that could apply to your own business! Laura discusses the structure of the sale, the products that were on sale each day, and the results achieved. She also shares mistakes and lessons learned from the launch, including the importance of opt-in sales, the effectiveness of text marketing, and the impact of new products on sales. Hit play to gain valuable insights on ways to optimize your sales strategies and drive greater revenue and profit!
Key Topics:
- (01:35) Overview of the sale structure and strategy
- (02:45) Comparison of sales numbers from previous years
- (04:35) Opt-in only vs. sending to the entire list
- (05:50) Alternating between expensive and cheaper products in the sale
- (10:10) Lessons learned and improvements for future sales
- (14:20) Ugly sales pages can still be effective
- (20:00) Challenges with integrating email and text services
- (22:10) Frequency of sending texts and the cost associated with it
- (24:30) Lack of success with social media promotion
- (26:35) Hopes for future launches and profitability
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