Lev Glazman & Alina Roytberg | Founders of Fresh

Glow Journal

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8M ago 1:22:55

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In episode 121 of the Glow Journal podcast, host Gemma Dimond talks to the founders of Fresh, Lev Glazman and Alina Roytberg.

This is one of the best founder stories I’ve heard in over 5 years of hosting this podcast.

I don’t want to give anything away, but there’s just so much gold in here- particularly a story Lev towards the start of our chat. I could have sat and listened to Lev and Alina talk for a full day, with ease. It was honestly a joy to just facilitate this conversation.

We recorded this towards the end of last year and I wanted to open season 6 with it because it was such a beautiful reminder of why I started this in the first place. I knew Fresh was founded in the 90s, I use a lot of their products, I was aware that a majority stake was sold to LVMH at the turn of the century, but you can’t ever truly get to the heart and soul of a brand without conversations like this. I think it’s that heart that ensures the brand still feels so current, despite the product offering including products that have remained largely unchanged since the brand’s inception in Boston thirty plus years ago.

In this conversation, Lev and Alina share the great lengths they’ve gone to for beauty, what that historic LVMH acquisition meant for the brand, and the story behind Fresh’s now iconic oval soaps.