It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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On a Mission to Save Giving with philanthropist and fundraising coach Lisa Greer
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Conteúdo fornecido por Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long. In 2012, Greer and her husband became part of the 1% practically overnight and wanted to share their new wealth. In our conversation, she discusses the strange practices and frustrations they experienced for years with traditional fundraisers. Today, with her background as a successful businesswoman as a foundation, she promotes fundamental change in how fundraising works by teaching nonprofits how to do better. Greer says one of the biggest mistakes nonprofits make is not offering a recurring giving program, especially when a subscription business model is so popular among consumers. We break down ways charities can start or boost recurring giving programs to create loyal supporters, such as surprise gifts and exclusive webinars.
…
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185 episódios
MP3•Home de episódios
Manage episode 404807858 series 2388146
Conteúdo fornecido por Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Go Beyond Fundraising: The Podcast for Nonprofits, Nonprofit Fundraising, and Marketing Podcast by Pursuant ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so long. In 2012, Greer and her husband became part of the 1% practically overnight and wanted to share their new wealth. In our conversation, she discusses the strange practices and frustrations they experienced for years with traditional fundraisers. Today, with her background as a successful businesswoman as a foundation, she promotes fundamental change in how fundraising works by teaching nonprofits how to do better. Greer says one of the biggest mistakes nonprofits make is not offering a recurring giving program, especially when a subscription business model is so popular among consumers. We break down ways charities can start or boost recurring giving programs to create loyal supporters, such as surprise gifts and exclusive webinars.
…
continue reading
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