064: Improve Your Offer, Improve Your Business

Good Marketing, Good Business

Optimising your offers / services / packages can be the catalyst to growing your business. I've had the pleasure of seeing this happen time and time again and so, I want to share with you seven ways to improve your offer.

By listening [and taking notes], you’ll learn:

• How you can either make small but mighty tweaks or a complete overhaul of your offer (either can be great)
• The big mistake business owners often make when creating more ‘affordable services’ such as memberships
• How reducing friction with your offer inclusions and packaging can be a huge blessing of efficiency for you and your clients

This is a brilliant, deep-dive episode that I know if you apply these improvements to what you sell, you’ll see vast improvements.

Enjoy!

Links Mentioned:

GMGB Podcast - Ep 9: Presenting Payment Plans The Right Way - listen here

GMGB Podcast - Ep 46: Starting A Business Doesn’t Mean Starting At The Bottom - listen here

Behind the Lens Podcast with Alan Howle - EP 14: listen here
→ Join the waitlist for the Service Business Boardroom here.

Resources:

• Website
• Facebook
• Facebook Group
• LinkedIn
• Instagram

If you’d like to work together with me as your 1:1 business and marketing consultant, book a call here.

Capítulos

1. 064: Improve Your Offer, Improve Your Business (00:00:00)

2. 1 - Pricing (00:07:26)

3. 2 - Length of delivery (00:08:27)

4. 3 - Model including retainers and subscriptions (00:11:13)

5. 4 - Payments and payment plans (00:12:20)

6. 5 - Create offers around results (00:13:53)

7. 6 - Don’t reduce your scope (00:16:46)

8. 7 - Reduce friction (00:20:15)

9. Join the waitlist for the Service Business Boardroom (00:25:03)