334: Atlanta's "White Ice" - With Tom Aiello

Good Seats Still Available

Valdosta State University history professor (and Episode 244 guest) Tom Aiello ("Dixieball: Race and Professional Basketball in the Deep South") returns after a two-year absence - for an enlightening look at the curious cultural history of the city of Atlanta's awkward relationship with professional hockey.

In his new book "White Ice: Race and the Making of Atlanta Hockey," Aiello interestingly juxtaposes the National Hockey League's aggressive expansion in the late 1960s/early 1970s (including a new WHA-hastened Flames franchise in 1972), against the city's de facto status as the "capital of the Deep South" - and its population's rapidly changing racial and socio-economic contours.

To wit:

For its own part, Atlanta had been watching as White residents left the city for the suburbs over the course of the 1960s. As the turn of the decade approached, city leadership was searching for ways to mitigate white flight and bring residents of the surrounding suburbs back to the city center. So when a stereotypically White sport came to the Deep South in 1971 in the form of the Flames, ownership saw a new opportunity to appeal to White audiences. But the challenge would be selling a game that was foreign to most of Atlanta’s longtime sports fans. Against that backdrop, of course, the Flames (1972-80) lasted but only eight seasons - and its NHL successor Atlanta Thrashers (1999-2011) did not fare much better in the face of similar and arguably even more pronounced circumstances. And yet, the "dream" of another franchise lives on. Might Atlanta get a third chance to finally make pro hockey stick? What's changed (and hasn't) in the region's demographic landscape and economic calculus? Listen in and find out!

+ + +

SPONSOR THANKS:

• Royal Retros (promo code: SEATS): https://www.royalretros.com/?aff=2

BUY/READ EARLY & OFTEN:

• White Ice: Race and the Making of Atlanta Hockey (2024): https://amzn.to/3vFQw5z

FIND & FOLLOW:

• Website: https://goodseatsstillavailable.com/
• Twitter: https://twitter.com/GoodSeatsStill
• Instagram (+ Threads): https://www.instagram.com/goodseatsstillavailable/
• Facebook: https://www.facebook.com/GoodSeatsStillAvailable/
• YouTube: https://www.youtube.com/@goodseatsstillavailable