Week 2 Podcast (Soundcloud)

Great Marketing Tip by Giant Killer

So now that we have a week of our summer experiment completed, we are going to share our results and set some new goals/tactics for week two. This week Abigail took over the Instagram 9 (Which again is just 9 posts on your profile grid). The tactic she was trying out for our Instagram is only doing one marketing tip for the week, as well as long descriptive captions. She used a long descriptive caption for the picture of our new snapchat account. This post got 48 likes, which we didn’t set a goal for but this number is pretty average for our posts. Our actual Instagram goal was to reach and maintain 420 followers, which we crushed and now have 423 followers. However we did gain 6 potential clients through Instagram, and signed 2 clients up through Instagram just this week. For our Facebook our goal was to reach 150 likes, here Abigail just shared some of our content onto her own Facebook. For twitter our goal was to reach 42 followers, get 4 likes, and 3 retweets. We were very close but we did not reach this goal. We have 39 followers, 3 likes, and 3 retweets. We also had a goal of getting a snapchat. Which we did create one, and we posted our username for you guys to add us on our Instagram. Our use for snapchat is to give more behind the scenes on what goes on at our office. We are always getting into fun shenanigans and we would love to share it with you guys. We think this makes our company relatable and let’s our clients get to know us a little better. On youtube our goal was to get 66 subscribers , and 55 views. The strategy we tried for youtube was only posting one video for the week. Turns out this wasn’t the best strategy and we did better when we posted multiple videos every week. We also wrote a goal for twitch however we have not gotten to upload our content to twitch yet. This goal will be rolling over into the next week. For week two we set some new goals, and kept some of the goals the same since we didn't reach all of them. For week two KC our project manager will be taking over. Here are his goals and some strategies he is going to try out. Social Media Goals: -Reach 440 followers (Instagram) -150 likes (Facebook) -45 followers, 4 likes, 3 retweets (Twitter) -10 friends (Snapchat) -66 Subscribers, 55 views (Youtube) -Upload content to Twitch Strategies: Instagram-Cross-post, making sure that things you post on Instagram get posted to all social media accounts such as twitter and Facebook. KC is going to take this one step further and post everything native on each of our social media platforms. (https://blog.bufferapp.com/instagram-growth#cross-post) Facebook-Promote your page on other social media accounts. Post on Instagram and twitter telling people to go like your Facebook page and why they should like it. (https://www.forbes.com/sites/jaysondemers/2015/06/16/50-free-ways-to-increase-your-facebook-page-likes/#48910455566e) Twitter-Re-share other people’s content, be a team player and share other followers content. This strategy also is supposed to work for Facebook. (https://blog.bufferapp.com/get-more-followers-twitter-facebook-research ) Snapchat-Create engaging blog-style stories. “Follow me around for the day” (https://neilpatel.com/blog/get-snapchat-followers/) Youtube-Name your videos strategically. Use the youtube autocomplete to name the video, keep the title basic. (http://tubularinsights.com/10-tips-1000-youtube-subscribers/) Twitch-This we are going to keep the same as week one since we didn’t complete this goal. “Word on the street (podcast) is twitch is the new youtube. So we are going to follow that advice and upload all of our videos onto twitch as well as youtube. (https://open.spotify.com/episode/1eqMG3CPvb8xAKkgi6DjV7)”