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Bridging Divides: Julia McPherson of EDPR on Transforming Community Relations in Renewable Energy
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In this episode of Green Giants: Titans of Renewable Energy, host Wes Ashworth interviews Julia McPherson, Community Relations Manager at EDP Renewables, to explore the vital role community relations play in the success of renewable energy projects. With over five years at EDPR North America, Julia has been at the forefront of bridging the rural-urban divide, depoliticizing renewable energy, and building trust with local stakeholders across the U.S.
Julia discusses her passion for using language and storytelling to connect people, which led her from traditional PR to renewable energy, where she now focuses on fostering strong relationships with communities. This insightful conversation dives deep into misconceptions about renewable energy, the challenges of community engagement, and the innovative strategies EDPR uses, including Community Relations Coordinators (CRCs).
Listeners will learn how renewable energy projects strengthen local economies and provide new opportunities for farming and agriculture. Whether you're in the industry or simply passionate about clean energy, this episode provides valuable insights into overcoming opposition and building trust for a sustainable future.
Key Takeaways:
- Why community relations are essential for renewable energy projects.
- How EDPR is depoliticizing renewable energy in rural communities.
- The importance of listening and understanding community values.
- How renewable energy can coexist with farming and agriculture.
- Practical strategies to overcome misinformation and local opposition.
- The role of CRCs in strengthening ties with local communities.
- Real-life examples of face-to-face engagement leading to project success.
Show Notes:
- (00:24) – Introduction to Julia McPherson, her journey into renewable energy.
- (01:52) – Why Julia transitioned from PR to renewable energy.
- (03:06) – The importance of community relations in renewable energy.
- (04:27) – Challenges in depoliticizing renewable energy and building trust.
- (06:24) – Messaging strategies for bridging the rural-urban divide.
- (10:29) – Aligning renewable energy projects with local values.
- (15:00) – Addressing concerns about renewable energy’s impact on farming.
- (19:12) – Common health and environmental concerns and how EDPR addresses them.
- (25:46) – Importance of face-to-face engagement with communities.
- (28:01) – EDPR’s Community Relations Coordinator (CRC) program.
- (30:54) – Debunking major misconceptions about renewable energy.
- (36:02) – Julia’s work with Stanford’s Uncommon Dialogues on Energy.
- (38:30) – Future trends and tips for improving community relations in the industry.
Links:
- EDP Renewables NA: https://www.edpr.com/north-america/
- Julia McPherson: https://www.linkedin.com/in/julia-hall-mcpherson/
Wes Ashworth: https://www.linkedin.com/in/weslgs/
- Email: wes@leegroupsearch.com
- https://leegroupsearch.com/green-giants-podcast/
- https://leegroupsearch.com/
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