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Turning Data into Product-Led Gold: Alexa Grabell's founder story at Pocus
Manage episode 374867829 series 3484424
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Alexa Grabell, Founder of Pocus, shares the company's founding story, plus lots of product-led growth advice for go-to-market teams.
Pocus has ridden the PLG wave, earning $23 million in funding and landing big-name SaaS customers like Webflow, Loom, and Miro only two years since its founding.
In today’s episode, Alex and Alexa discuss:
- The backstory behind Pocus's founding
- Pocus's approach to fundraising
- The role of sales in a product-led motion
- When PLG companies should hire their first sales rep
- Why Pocus isn't a product-led company themselves
- And a bunch of other PLG best practices
Even if you’re not in PLG, there’s tons of gold sales and go-to-market advice in this episode.
It was only 3 years ago that Alexa Grabell was working in a sales operations role at Dataminr.
She realized how much-untapped value was sitting in product and customer data.
After going back to school to complete an MBA at Stanford in 2021, Alexa co-founded Pocus—a revenue data platform that helps go-to-market teams surface insights from their product usage data.
Through building Pocus, Alexa has become one of the leading voices in product-led growth (PLG) and product-led sales.
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