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Conteúdo fornecido por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

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Conteúdo fornecido por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

347 episódios

Artwork
iconCompartilhar
 
Manage episode 420772736 series 2921256
Conteúdo fornecido por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

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