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Bootstrapping a Cannabis Startup | Ben Starmer (Dad Grass, Levi’s)
Manage episode 422985794 series 3569868
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In this episode, your host Krystina Rubino chats with Ben Starmer, CEO and co-founder of Dad Grass, a Hemp and CBD brand. Ben shares his journey from being the Global Marketing Director at Levi Strauss to founding a bootstrapped e-commerce business in the challenging cannabis industry.
Discover what inspired Ben to start Dad Grass, how he navigated the transition from corporate marketing to entrepreneurship, and the innovative strategies that have driven Dad Grass’s growth despite the challenges of marketing in the cannabis space.
⏰ Timestamps:
00:00:00 Introduction to Ben Starmer and Dad Grass
00:04:10 Transitioning from Corporate to Startup: Ben’s journey from Levi Strauss to Dad Grass
00:07:00 The Genesis of Dad Grass: Ben’s personal experiences with cannabis
00:10:00 Building a Brand: The importance of branding in differentiating Dad Grass
00:14:00 Growth Strategies and Challenges: Overcoming the inability to use traditional advertising platforms like Meta
00:19:00 Bootstrapping the Business: The decision to bootstrap rather than seek venture capital
00:24:00 Lessons Learned and Future Plans: The importance of balancing intuition with data-driven decisions
00:31:00 A/B Test: Personal Insights and Reflections
00:37:00 Creating a memorable customer experience
00:46:00 Outro
#GrowthMarketing #MarketingStrategies #Bootstrapping #Startup #Cannabis #EarlyStageCompanies #Marketing
🔗 Mentioned in this episode
Dad Grass: www.dadgrass.com
Levi’s: www.levis.com
George Harrison: www.georgeharrison.com
Margo Price: www.margoprice.net/
Truffleman: www.truffleman.com
Vice: https://www.vice.com
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