AI Chatbots: The Future of Website Sales Conversion

GTM AI Podcast

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AI Chatbots: The Future of Website Sales Conversion

Hey everyone, I just had an incredible conversation with Eldar Agayev of Hachly and I've got to tell you, this guy's story and what they're doing with AI chatbots is pretty fascinating.

Eldar started coding chatbots at 16 over in Ukraine, building stuff for Counter-Strike of all things. He ended up moving to the UK, got into computer science, and while most people were trying to figure out what to do after graduation, this guy had already built 15 different chatbots with over a million users on Telegram.

Now, what really got me excited was how they're completely flipping the script on how we think about website chatbots. Forget those annoying customer service bots we all hate - Hachly is all about driving actual sales. They've built this system that can be up and running in 15 minutes (not kidding) and actually understands what visitors are doing on your website to have real, contextual conversations.

The business impact? They just helped an enterprise dev agency land a $65K contract through their chatbot. That's not just answering questions - that's generating real revenue. And here's what's wild - Eldar sees a future where we're not even clicking around websites anymore; we'll just be having conversations with them. Imagine just telling a website what you're looking for instead of hunting through pages of content.

This is something I am seeing more of, is augmentation to the buyers journey and this isn't about replacing salespeople. It's about making them more effective by handling all that initial qualification and engagement. Your sales team gets to focus on what they do best - closing deals with qualified prospects - while the AI handles all the early-stage stuff that eats up so much time.

We dove deep into some amazing tech stuff too, like how they're thinking about multi-agent frameworks and the future of AI interfaces. Eldar shared a case where they turned 6,000 website visitors into a $50-60K pipeline for one of their clients - all through their chatbot.

Whether you're a startup or an enterprise, if you've got a website (and who doesn't?), there's a way to make this work for your business.

I've got to tell you, I haven't been this excited about a sales tech innovation in a while. It's not just another tool - it's a completely different way of thinking about how we engage with website visitors and turn them into actual opportunities.

- Evolution from building Telegram chatbots to creating an AI-powered sales platform

- Focus on sales conversations rather than customer service

- 15-minute deployment time without complex setup needed

- Use of context-aware AI to understand user intent and website behavior

- Success case: $65,000 enterprise contract secured through chatbot

- Vision of future website interaction being primarily conversation-based

- Multi-agent framework potential for future development

- ROI example: 6,000 website visitors generating $50-60,000 pipeline

- Emphasis on complementing rather than replacing human sales teams

Key Quotes

"We ultimately help businesses to generate more sales from their website by engaging every visitor with context-aware messaging... We ultimately make the experience for visitors better."

"Being a salesperson in the next 10 years will change... I think we just give you more leads. So there's more things to work with. And we don't actually close deals... but we drive more of these prospects from where they were just browsing the website."

"I imagine in 10 or 15 years, we're going to have websites where you have a button at the top right corner, you just click on it and you can actually talk to the website instead of browsing... You can actually talk and ask, okay, I want to find an article about X."

"Overall, the cost of software will go down dramatically because of AI... I have AI on every front that helps me optimize my schedule and my time. So yes, I think AI for scheduling more leads and getting you more revenue will help any company of any size."