Ep. 568 – How to Measure Consumer Emotions Using Passion Points with George Carey, Founder and CEO of The Family Room

Happy Market Research Podcast

My guest today is George Carey, Founder and CEO of The Family Room.

Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth.

Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald’s, LEGO, and Disney.

Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising.

Find George Online:

LinkedIn: https://www.linkedin.com/in/george-carey-250676/ The Family Room: https://familyroomllc.com/

Find Jamin Online:

Email: [e-mail] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:

Full-time on campus Full-time online Part-time online

NEW FOR 2022:

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys.

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hi everybody, welcome to the podcast. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil, your host. Our guest today is George Carey, founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracker with a proprietary framework called Passion Points. This data is used by top brands including Nike, HBO, YouTube, McDonald's, Lego and Disney. Prior to starting The Family Room, George was a Senior Vice President at Saatchi and Saatchi Advertising. George, welcome to the show.

[00:00:45]

George Carey: Thanks, Jamin. I'm happy to be here.

[00:00:46]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full time online and part time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications; Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSN news program at b-r-o-a-d dot m-s-u dot e-d-u/marketing. Again, b-r-o-a-d dot m-s-u dot e-d-u/marketing.

WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit have u-x dot com. It's a huge honor to have you here. I got a fair amount of exposure to Passion Points. I'm excited about talking about that topic but I wanted to provide a little bit of context for our audience. Everybody knows that emotion is really important. In fact, it has never been more important for brands to connect to consumers at an emoti...