E24 | A Conversation about Search and Content Modeling | Kent So

Headless { Creator Podcast }

In today’s episode, I chat with Kent So, a product owner for site search at Rogers Wireless, one of Canada’s largest telco, all about Search, Contentful and Content Modeling.

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Questions Asked

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• Tell us about your background.
  
• How did you get involved with Contentful?
  
• Define search for us.
  
• How can a company maintain good search quality?
  
• What is recall?
  
• What is relevancy?
  
• What are some attributes that affect relevancy?
  
• Tell us about curating rules?
  
• How would entonation affect a search result?
  
• What makes a good search experience?
  
• What are some tips for shortening the search journey?
  
• What is "type ahead" when it comes to search?
  
• Tell us about personalized relavency and how is that different from regular relevancy?
  
• How do you strike the balance of customer insights and invasion of privacy?
  
• What is a "conversion"?
  
• What is a "call deflection"?
  
• How can a company use conversion and call deflection to improve their customer support?
  
• What's the hit to the bottom line of call deflection?
  
• How should search work with iOT devices like Alexa, Siri and others?
  
• How does structured content help our content become discoverable?
  
• Explain the relationship between search and content.
  
• How can we merge multiple sources to display one set of results during a search?
  
• What is an ETL process?
  
• What is federated search?
  
• Define taxonomy?
  
• How can you use taxonomy to integrate multiple content sources for unified search results?
  
• When creating your content model, how do you balance your author needs, your developer needs and your search needs?
  
• Why use an indexing engine instead of going directly to the source, such as Contentful using their API?
  
• What are some search engines developers should consider?
  
• What are the best way to get content into a search engine?
  

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Reference Links

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• Kent’s Linkedin (https://www.linkedin.com/in/kentso/)
  
• Algolia (https://www.algolia.com/)
  
• Elastic Search (https://www.elastic.co/)
  
• Solr Search (https://lucene.apache.org/solr/guide/6_6/overview-of-searching-in-solr.html)
  
• Chatbot Podcast Episode (https://anchor.fm/contentful-creators/episodes/E15--A-Conversation-about-Chatbots--Jordi-Torras-eh2172)
  
• Algolia Search Podcast Episode (https://anchor.fm/contentful-creators/episodes/E2--A-Conversation-about-APIs--Decoupling-and-Scalability--Matthew-Foyle-ec03v3)