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Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
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On this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing transformational projects as a global consulting professional, Laura transitioned to the provider space with SureTest, where she and her team create intelligent healthcare IT automation solutions that save clients thousands of hours of work. Throughout the episode, John and Laura discuss value-driven solutions, selling to CIOs and becoming enterprise-ready.
Show Notes
(1:49) Introducing Laura O’Toole and Her Healthcare Journey
(5:57) SureTest
(8:58) Laura on Providing Value-Driven Solutions
(14:38) Inspiring Confidence in Your Solution
(24:24) Advice on Selling to CIOs
(30:01) Trends, Solutions, and Technologies That Impress Laura
(35:11) Becoming Enterprise-Ready
(47:33) Ethical Considerations with Generative AI
(53:31) Closing Thoughts
Read a transcript of this episode:
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