#433: The benefits of being late to the online business party - #tashmas DAY 3 - Tash Corbin, Heart-Centred Business Podcast

Heart-Centred Business Podcast with Tash Corbin

Full article and links available at tashcorbin.com/433
Do you sometimes wonder whether you left it too late to start your business? The good news is that you're not alone, and there are benefits of being late to this online business party.

That's exactly what I'm addressing in this episode of the Heart-Centred Business Podcast, and it's Day 3 of #Tashmas so there's a special gift in it for you as well!

But first: What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual... but you ALSO get a present every day! It could be a freebie, a special offer, a competition... something fun every single day.

Today, let's map out some of the BENEFITS of being late to start your online business...

Let's dive in!
Is it too late?

You might think starting an online business now is daunting with all the competition and market saturation. Especially now that we're in an economic contraction, it seems to be easier for more established businesses to adjust their strategy and survive, because they have an existing audience. But being late to the party isn't always a bad thing. In fact, there are some really juicy benefits - I have four in particular to share.

You're not alone!

I remember when I started this podcast all the way back in 2015, I thought I had missed the boat completely when it came to podcasting. I was sure that the entire podcast market was completely saturated, and there was no space left in the market. That's particularly hilarious because three of the podcasts I listen to consistently are in the Top 10 in Australia, and didn't start until 2019 or later. I had already been running my podcast for 4 years when they started.

Does audience size matter?

One of the things people get very concerned about is the size of their audience - especially on long-established platforms. If you haven't made it on Facebook by now, you never will... right? WRONG! New pages emerge and generate huge followings quickly, even to this day. But the days of needing a big following, or measuring your success by audience size are over anyway. Anyone can buy followers. That doesn't actually mean you're successfully running a business on that platform.

Using Facebook as the example, Facebook ads have become really cheap compared to what they were 2 to 3 years ago. I'm seeing a big drop in the cost of Facebook ads because there's more competition for the advertising dollar from other platforms now, But there are business owners who saw that ads were getting more expensive a few years ago, and decided to abandon them altogether. Similarly, now that Instagram Reels don't get the same reach as carousels and feed posts, people assume they've missed the opportunity to grow an audience. Same with TikTok.

Keep reading and grab the links at tashcorbin.com/433

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