Sean Peron, Director of Marketing Ace & Tate on online strategy and omnichannel branding

HelloMasters - Marketing, Strategie en Teams

This week on the HelloMasters podcast we talked to the Director of Marketing from Ace & Tate: Sean Peron.

This week on the HelloMasters podcast we talked to the Director of Marketing from Ace & Tate: Sean Peron. An open conversation about the eyewear’s omnichannel strategies and the launch of their new product: contact lenses.

Ace & Tate is a Dutch scale-up disrupting the eyewear market. “We call ourselves the eyewear brand for gen y and gen z, bringing to life the experience with the aspirational aesthetic that we hope will inspire our customer.” says Sean Peron Director of Marketing.

He is responsible for branding, campaigns, social media, and the online, multi channel customer journey.

In addition to leading the marketing team. he works closely with the founders to bring ideas to life. For instance, the circularity campaign called re-frames; customers can buy refurbished glasses through a partnership with popular gen Z app Depop.

In this HelloMasters podcast you learn more about:

• the secret behind the Ace & Tate success, branding pillars and marketing mix
• how Ace & Tate moved from only online to omnichannel
• how he markets on a lean budget. Spoiler: their free tote-bags might be their biggest asset
• how Sean winds down, including a great book tip!

Curious about our playbook or flex team? go to www.hellomaas.com

Watch the episode here