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121: Evan Larkin, SEO for Interior Designers
Manage episode 422395177 series 3352354
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Why do interior designers need SEO? Why is SEO the key to keeping your interior design business ranking on Google? SEO expert Evan Larkin explains why SEO is so important for your business’s online presence and gives a live SEO audit of Shaun’s website. Listen in to Evan’s observations on Shaun’s website, Wrensted Interiors, and learn what to fix on your own website.
In this episode, they discuss:
- SEO audit of Shaun’s website: https://wrenstedinteriors.com/
- Best platforms for website creation for designers
- The importance of website accessibility and ADA compliance for SEO
- Mistakes that hurt your SEO
- Important on-site SEO elements like meta titles, descriptions, and headers
- Importance of image optimization for SEO and the best practices that should be followed
- What should be the word count and keyword usage in the website content
- How to utilize Pinterest to rank up your website
- Do designers need blogs and alternatives to blogs
- SEO techniques for small businesses — website optimization, link building, using search console, etc
- The importance of optimizing your profiles and reviews on platforms like Google, Facebook, Yelp, etc
- Ways to optimize a website and service pages for SEO and the user experience
- Using location-specific details in content to improve SEO and connect with local audiences
- The value of local traffic versus national traffic for small businesses
- How much SEO work can designers do themselves versus needing help from an agency
- The process for doing an SEO audit with North County Digital
Mentioned:
HYDC Pinterest Masterclass
https://shop.hotyoungdesignersclub.com/products/pinterest-for-interior-designers-masterclass
Listen back to our Pinterest episode with Leah Reinert
Google Search Console
https://search.google.com/search-console/about
Google Business Profile
https://www.google.com/business/
North County Digital Website: https://www.northcountydigital.com/
Follow North County Digital on Ig: https://www.instagram.com/northcountydigitalmarketing/
Follow Evan on Ig: https://www.instagram.com/evanslarkin/
Our links:
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Like, Comment, & Follow - Hot Young Designers Club Instagram
For more information - Check out the website
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Design Resources - Check out our shop
Mentioned in this episode:
Moe's Home Collection
Moe's just released their new Tailored & Timeless Collection. Create an accout at https://moeshomecollection.com/hydc
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