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How Thums Up Gave Coca-Cola and Indian Politicians A Lesson In Market Economics with R Srinivasan
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In this episode, Raghavan Srinivasan, journalist and former editor for The Hindu Business Line, talks about the story of Coca-Cola's entry into the Indian market. He highlights how global brands like Coca-Cola and Pepsi, after initially trying to dominate the Indian market, had to adapt to local preferences, even reintroducing beloved brands like Thums Up and Limca. The conversation underscores how consumer-driven markets often teach lessons that regulations cannot, with companies—both foreign and local—innovating to meet the unique demands of Indian consumers, illustrating the importance of localisation for success in India’s dynamic market.
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