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24. Edutaining Marketing
Manage episode 342352035 series 3367968
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It takes time, money, and energy to get people to invest in your deals, and if you rub them the wrong way, you'll repel instead of attract.
Sounding too 'smart' is actually dumb...
Making your newsletters too 'newsy' is wrong...
Over-educating people actually works against you...
What actually works is a bit counter-intuitive, and we'll unwrap it in today's episode.
WHAT YOU'LL LEARN FROM THIS EPISODE:
- Learn how not to bore your prospects with jargon they don't understand when talking about real estate and instead come up with stories that relate to what you want to come across.
- Find out one great way to make it easy for prospective clients to consume information on something too technical to avoid overwhelm and generate willingness to invest instead.
- Discover bite-sized chunks of information and content you can think of, create, and share, so you attract prospects and not put them off.
CONNECT WITH US
Thinking about raising your private capital to 6- to 7-figures but just don't know where to start?
Visit https://moneypartnerformula.com/ and find out more about the Money Partner Formula or even Book a call with Dave Dubeau!
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