166. The 5 major problems with doing execution work as a marketing consultant

How to Sell Advice

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One of the biggest challenges I hear from marketing consultants is getting stuck doing execution work.

Managed advisory services/fractional CMO is a great way to ease into advisory work. In the short-term, it can be an exciting and profitable line of work.

But if you don't manage to shift into pure advisory work, it will create a lot of unnecessary stress and it will hold you back from growing your business.

In this episode, I break down the five biggest problems (and the sub-variations thereof) with doing execution work as a marketing consultant.

These include:

• Lack of time to work on your business
• Becoming an order-taker vs. being seen as an advisor
• Being non-aligned with your clients' interests
• Feeling stressed, overwhelmed, and scatter-brained
• No ability to scale your offerings and grow your business

This was a longer episode, so I'll talk about how to break free from execution in a future episode—plus the significant upside that creates for both you and your clients.

Execution is by far the most time and energy intensive thing you do, but is much lower value than you may think.

I'll get into all that and more in future episodes.

—k

P.S. Are you experiencing any or all of these pains? Hit reply and let me know!