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188. Predicting the future of in-house and outsourced hybrid marketing teams
Manage episode 330618135 series 3331226
Companies are hiring in-house and outsourced marketers differently than they did before.
I'm seeing less reliance on using a single in-house marketer or even one full-service agency to "do everything" for them.
Marketing has gotten too broad with too many specialties to work like that. But there's still a long way to go.
In this episode, I share a prediction on how marketing teams will continue to evolve toward a hybrid in-house/outsourced way.
I'll get into how I see things evolving and why this presents an opportunity for you.
Agree? Got another view? Hit reply and let me know.
201 episódios
Manage episode 330618135 series 3331226
Companies are hiring in-house and outsourced marketers differently than they did before.
I'm seeing less reliance on using a single in-house marketer or even one full-service agency to "do everything" for them.
Marketing has gotten too broad with too many specialties to work like that. But there's still a long way to go.
In this episode, I share a prediction on how marketing teams will continue to evolve toward a hybrid in-house/outsourced way.
I'll get into how I see things evolving and why this presents an opportunity for you.
Agree? Got another view? Hit reply and let me know.
201 episódios
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