198. Lowering the barrier for email

How to Sell Advice

What if the way to get your emails read and subscribers to stay subscribed was to lower the bar a little?

Not in terms of quality, necessarily. But in terms of format or type.

Instead of trying to write a grand theory of mathematics every time you publish, what if we treated email more like social media?

What if we aimed for a simple, concise, interesting, and/or fun piece of content?

Something light and consumable. Not overthought. Not pre-judged. Just something you found interesting or valuable.

Would you be able to be consistent with your publishing habits? Would your readers prefer it? Would it keep you interested?

I think yes. But there's nuance, as with all things.

So give this a listen. See if it resonates with your headspace.

See if it helps you overcome that mental block stopping you from sharing your ideas with your subscribers.

And while you're at it, subscribe to Mindshare Radio via your podcast player to get more ideas like this (and interviews coming soon).

—k