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Brand vs. Marketing: What's Really Holding You Back?

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Conteúdo fornecido por Mark Drager. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Drager ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals.

Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the long run.

We cover:

  • Why first impressions matter and how your brand can instantly build trust

  • The hidden costs of relying solely on quick marketing fixes like social ads and SEO

  • How a strong brand acts as the foundation for all successful marketing efforts

  • The importance of defining what makes your company unique in a crowded market

  • A practical framework for aligning brand, marketing, and sales for sustainable growth

  • Why strategic branding creates long-term value while short-term tactics fade quickly

Are you tired of losing leads to low-cost competitors, struggling to stand out, or just looking to elevate your B2B sales process? Tune in and learn how to align your branding and marketing strategies not just to sell more, but to sell smarter.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

  continue reading

101 episódios

Artwork
iconCompartilhar
 
Manage episode 457450439 series 3562119
Conteúdo fornecido por Mark Drager. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Drager ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In today’s fast-paced and competitive B2B landscape, understanding the balance between branding and marketing is more critical than ever. In this episode of How to Sell More, Mark Drager talks about why combining these two elements strategically can help your business stand out, attract better leads, and close more deals.

Mark explores why many companies focus too much on short-term marketing tactics while neglecting the long-term impact of their brand, and how this mistake can cost you big in the long run.

We cover:

  • Why first impressions matter and how your brand can instantly build trust

  • The hidden costs of relying solely on quick marketing fixes like social ads and SEO

  • How a strong brand acts as the foundation for all successful marketing efforts

  • The importance of defining what makes your company unique in a crowded market

  • A practical framework for aligning brand, marketing, and sales for sustainable growth

  • Why strategic branding creates long-term value while short-term tactics fade quickly

Are you tired of losing leads to low-cost competitors, struggling to stand out, or just looking to elevate your B2B sales process? Tune in and learn how to align your branding and marketing strategies not just to sell more, but to sell smarter.

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at https://hi.switchy.io/KcKe

  continue reading

101 episódios

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